Sony India Launches Mid-Segment Smartphones Exclusively For India
· Launches Xperia™ R1 Plus and R1 exclusively for Indian customers
· Xperia™ R1 Plus and R1 will be priced at Rs. 14,990 and Rs. 12,990 respectively and will be available from 10th November, 2017 onwards
· Xperia™ R1 Plus and R1 to be locally manufactured in India
Sony India today announced the launch of two brand new smartphones in the mid-segment, namelyXperia™ R1 Plus and R1, exclusively for the India market. The mid-segment enjoys a dominant share of the Indian smartphone market and Sony India would like to fuel this growth with the launch of these new smartphones.
Launches Xperia™ R1 Plus and R1 exclusively for the Indian customers
Xperia™ R1 Plus and R1 have been specially designed for the Indian market given the much in demand 4G network features, thereby creating the most future ready smartphones, catering to a unique customer experience. Priced at Rs. 14,990 for Xperia™ R1 Plus and Rs.12,990 for Xperia™ R1, these smartphones will be available for sale in India from 10th November onwards.
Key product features:
· A premium 13.2 cm (5.2) HD display with simple extruded form
· Superior camera quality with 13MP Autofocus camera with Exmor
· Faster uploads via Uplink Data Compression (UDC) with Qualcomm® Snapdragon 430
· Latest network capabilities such as VoLte and 4G Broadcast
· AndroidTM Oreo 8.0 upgrade ready
Commenting on this development Mr. Kenichiro Hibi, Managing Director, Sony India said,“Customer interest is exceedingly high in the smartphone category in India, particularly the mid-segment and we would like to leverage this demand with the launch of our mid-segment smartphones, Xperia™ R1 Plus and R1, exclusively for India.” He further added, “Sony India has always been committed to India market and support the country’s direction such as “Digital India” and “Make in India” initiatives. Sony India would like to contribute to India business development in multiple aspects.”
Sony India’s “Make in India” Initiatives
Sony India started Optical Disc and Pen Drive production in Noida, Uttar Pradesh in 2003. TV manufacturing commenced in Sriperumbudur, Tamil Nadu in 2015. This is followed by smartphones in Sricity, Andhra Pradesh in 2017.
Xperia™ R1 Plus and R1 will be available across all Sony Center, major Mobile Stores across India. It will be also be available on e-commerce platforms, Amazon and Flipkart.
Pre-registration
Pre-registration starts from 27th October, 2017 on Amazon.
Model Name | Best Buy | Colours | Availability |
Xperia™ R1 Plus | Rs. 14,990/- | Black and Silver | 10th November, 2017 onwards |
Xperia™R1 | Rs. 12,990/- | Black and Silver | 10th November, 2017 onwards |
About Sony India Pvt. Ltd.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is their highly motivated and well-trained staffs that provide the kind of attentive and sensitive service that is rare today.
New Delhi, 27th October, 2017
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