Bayar's Coffee Launches 'Red Sirocco'

Red Sirocco is a premium range of gourmet coffee blends from globally sourced coffee beans 

Bayar's Coffee, a Bengaluru-based speciality roaster, has launched 'Red Sirocco' a premium range of gourmet coffee blends that offers a specialised coffee experience to coffee lovers. Red Sirocco is an exquisite range created from the finest Arabica speciality coffee beans sourced from Columbia, Ethiopia, Kenya and India.

Bayar's coffee has been in the coffee industry since 1971 and is recognised for its quality blends, in the hotel, restaurant & catering and retail segments. Over the years, the brand has noticed a growing demand for specialty brews. Bayar's coffee is known for sourcing the finest coffee beans in India and roasting them to perfection using modern technology to create signature blends. Through Red Sirocco, Bayar's coffee will rapidly expand across key markets in North and South India.

Named after the Mediterranean winds, Red Sirocco is available in four blends. They are:

Italia Roast: With the flavor of Dark Chocolate, Red Sirocco Italia Roast is a special blend of coffee that has an intense aroma along with tangy undertones.

Alpha Roast: Medium Roasted Stone Fruit and Hazelnut Flavoured Alpha Roast has a buttery rich flavour of Roasted Hazelnuts with a Sweet Creamy finish.

First Rush: Rich Caramel Flavoured Coffee Blend with a refreshing aroma and luscious taste of caramel.

Cinnamon: Light roasted coffee blend with a fruity, almost berry-like flavour infused with mild and fragrant coffee.

Priced at 1,000-1,500/- Rs. per Kg, Red Sirocco will be available at leading retail outlets like Metro and Nature's Basket and through its website http://www.redsirocco.com.

Bayar's Coffee is also planning to impart coffee education experience in India. Under the Red Sirocco brand, Bayar's will organise the 'Q Grader Arabica and Robusta' training in Bengaluru.

It all started in the year 1956 when our founder Mr. Ramachandra Rao began his grocery business. His meticulous selection of quality products won the trust of a large number of customers. After few years, he realized that sourcing good quality coffee was extremely difficult. Refusing to compromise on the quality standards, he set up his own coffee roasting unit in 1971. He was so fascinated by its intricacies; coffee became his one and only passion. By intense experimentation with different grades of coffee and roasting parameters he finally discovered a unique blend which resulted in the now famous "Bayar's" taste.

By infusing new ideas and technology, the team at Bayar's translated traditional methods to modern production process while retaining the original "Bayar's" taste. Today several millions of cups of Bayar's coffee are consumed daily. 

BANGALORE, January 30, 2018