ASUS Wins 18 iF Design Awards 2018
Award-winning products mark the 15thconsecutive
year ASUS has been honored by iF International Forum Design for outstanding
innovations
· ASUS
won 18 prestigious iF Product Design Awards, including seven for ROG products
· Awarded
products include motherboards, desktop PCs and notebooks, Zenbo home robot,
monitors, smartphones, components, peripherals and accessories
· Award-winning
products stood out from a large field of 6,400 entries from 54 countries
ASUS today announced
wins of 18 prestigious 2018 iF Product Design Awards. Spanning three product
categories — Gaming Hardware/VR, Computer, and Telecommunications — the
award-winning products represent the ASUS commitment to design innovation and
engineering excellence. The awarded products were selected from a competitive
field of 6,400 entries from 54 countries.
The winners in the
Gaming Hardware/VR category are the ASUS FX503, ROG G703, ROG Zephyrus, ROG
Strix SCAR Edition and ROG Strix Hero Edition gaming laptops; ROG Poseidon
GeForce GTX 1080 Ti, ROG Strix GeForce GTX 1080 Ti graphics cards; ASUS Windows
Mixed Reality headset; ASUS SBW-06D3X-U UHD Blu-Ray optical drive; ROG Strix
Fusion gaming headset series; ASUS Cerberus Fortus mouse; and ROG Ranger 2-in-1
backpack.
In the Computer
category, the award-winning products are the ASUS TUF X299 Mark 1 motherboard,
ASUS Zen AiO ZN242 all-in-one desktop, ZenBook Flip S (UX370) convertible
laptop, ASUS Designo MZ27 monitor, ASUS Zenbo smart home robot, and ASUSPRO
B9440 business laptop. The ZenFone 4 Series won an award in the
Telecommunications category.
Each year, the world’s
oldest independent design organization, Hannover-based iF International Forum
Design GmbH, organizes the iF Design Awards. These awards are recognized
worldwide as a seal of quality for products that excel in specific criteria,
including design quality, degree of innovation, functionality, ergonomics and
more. An independent jury of 63 experts from countries around the world
assesses products and selects winners.
2018 iF
Design Award Winners – Gaming Hardware/VR category
ASUS
FX503
ASUS FX503 is a compact
and powerful Windows 10 laptop that packs the latest 7th Generation Intel® Core™
processor and NVIDIA® GeForce® GTX 10-Series
graphics. A high-capacity battery ensures that users stay productive or
entertained throughout the day, while an intelligent cooling system enables
graphically intense gaming sessions without throttling. FX503 is the first in
the series to feature an ultrafast 120Hz, 15.6-inch Full HD display for
cinematic experiences and smoothest gameplay. While offering power and
performance, its lightweight design allows for easy portability.
ROG
G703
ROG G703 is the world's
first gaming laptop with an ultrasmooth 17.3-inch Full HD IPS-level display
with NVIDIA®G-SYNC™ technology for a 144Hz refresh rate. Powered by
the factory-overclocked Intel® Core™ i7-7820HK processor that
reaches incredible speeds of up to 4.3GHz out of the box, NVIDIA GeForce® GTX
1080 graphics with a maximum boost clock of up to 1974MHz, and Windows 10, ROG
G703 is an unmatched gaming powerhouse.
ROG
Zephyrus
ROG Zephyrus is the
world’s slimmest gaming laptop powered by a 7th Generation Intel® Core™
i7 processor and the latest NVIDIA® GeForce® GTX
1080 (Max-Q) graphics. It features the Windows 10 Creators Update, which
improves the performance of PC games via the all-new Windows Game Mode while
also making it easier to perform native game-streaming with Beam, Microsoft’s
streaming service. The 15.6-inch ROG Zephyrus features an ultraslim profile and
incorporates the ROG-exclusive Active Aerodynamic System (AAS) — a specially
designed cooling system. It also features customizable ASUS Aura RGB lighting
effects and a superfast 120Hz panel with wide-view technology, 100 percent sRGB
color gamut and NVIDIA G-SYNC™ for breathtaking gaming visuals.
ROG
Strix SCAR Edition and ROG Strix Hero Edition
ROG Strix SCAR and Strix
Hero Editions are built for esports gaming titles. Hero Edition is ideal for
fearless multiplayer online battle arena (MOBA) games, and features an
aggressive design with monster scales, silver Mayan-inspired patterns, and deep
blue accents that project heroes’ might. SCAR Edition is ideal for first-person
shooters, and features an anodized Gunmetal Grey finish. Engineered with Intel®Core™
i7 processors and NVIDIA® GeForce® GTX
10-Series graphics, the 15.6-inch GL503 and 17.3‑inch Strix GL703 give gamers
the tools they need to control the competition — so they can gear up, stake
their ground and get ready to win.
ROG
Poseidon GeForce GTX 1080 Ti
ROG Poseidon GeForce GTX
1080 Ti features the next-generation DirectCU H2O cooler, combining liquid and
air in a larger 2.5-slot design. The expanded heatsink boasts 40 percent more
area than its predecessor, while the updated plumbing improves the liquid flow
rate by 22 percent. Support for standard G1/4 fittings make it easy to add the
card to custom loops, and dual FanConnect II headers let the card manage system
fans for gaming-optimized cooling. Poseidon GTX 1080 Ti features ASUS Aura Sync
lighting and adds a new twist with a ‘mirror-reflection’ design that gives the
illusion of a lighting effect that extends to infinity. ROG Poseidon GeForce
GTX 1080 Ti is produced using Auto-Extreme technology, the industry’s first and
only 100 percent-automated production process, for improved quality and
reliability.
ROG
Strix GeForce GTX 1080 Ti
ROG Strix GeForce GTX
1080 Ti includes a 2.5-slot for 40 percent more surface area for heat
dissipation, compared to previous two-slot designs. It is packed with exclusive
ASUS technologies, including the all-new MaxContact, an industry-first GPU
cooling technology that features an optimized copper heat-spreader that is in
direct contact with the GPU for improved thermal transfer. MaxContact, together
with three patented wing-blade 0dB fans, delivers cooler, quieter performance.
The fans are IP5X dust-resistant for improved reliability and extended
lifespan. ASUS FanConnect II provides hybrid-controlled fan headers and a
comprehensive set of GPU Tweak II tuning options to optimize system cooling
even further. Industry-exclusive Auto-Extreme technology with 10+2-phase Super
Alloy Power II components ensures premium quality and reliability.
Strix GeForce GTX 1080
Ti also features synchronized ASUS Aura Sync technology for complete RGB LED
customization and personalization. A VR-friendly design with two HDMI ports
lets gamers keep a VR headset connected to their system for immersive,
virtual-reality gaming any time.
ASUS
Windows Mixed Reality headset
The ASUS Windows Mixed
Reality Headset features innovative Microsoft technology to bring immersive
real-world and virtual experiences to users. It features a beautifully unique
design with a pattern of hundreds of 3D polygons and a glossy tone-on-tone effect.
Weighing under 400 grams and featuring premium antibacterial cushioned
materials and a balanced-crown design that reduces pressure on the nose and
face, the ASUS Windows Mixed Reality Headset is cool and comfortable to wear
for extended periods, so users can enjoy amazingly immersive experiences for
longer. It features innovative inside-out tracking with two built-in
front-facing tracking cameras with six-degrees-of-freedom (6DoF) position
tracking and it doesn’t need external sensors or additional software — so
initial setup is simple and users can get up and running in minutes. To
ensure the widest range of stunningly immersive virtual experiences, the ASUS
Windows Mixed Reality Headset supports more than 20,000 Windows apps and more
than 2,000 Steam® VR titles.
ASUS
SBW-06D3X-U optical drive
ASUS SBW-06D3X-U is the
world’s first external Blu-ray optical drive capable of playing 4K UHD Blu-ray
movies. It has a futuristic design with ASUS Aura Sync RGB LEDs, giving it a
look that goes well with gaming systems. It has a built-in fold-out stand for
space-saving vertical placement. A USB 3.1 Gen 1 Type-C™ (USB-C) port provides
fast file transfer speeds and eliminates the need for a power adapter.
ROG
Strix Fusion gaming headset series
ROG Strix Fusion series
is a new gaming headset series that offers no-compromise gaming audio quality,
comfort and style. Currently available in two models — ROG Fusion 300 and ROG
Fusion 500 — ROG Strix Fusion headsets feature exclusive ASUS Essence drivers,
airtight chamber technology for top-notch audio, ROG Hybrid cushions for
extreme comfort, plus captivating lighting that lets gamers show their personal
style.
ASUS
Cerberus Fortus
ASUS Cerberus Fortus is
an ambidextrous gaming mouse engineered for battlefield-dominating performance.
Its magnesium-alloy base evenly distributes weight to provide smooth gliding
and pinpoint accuracy. The metal base also improves durability, providing
reassurance that Cerberus Fortus is built to last. High-quality Omron mouse
switches also ensure the fastest response times and extended durability, with a
lifespan of up to 50-million clicks.
ROG
Ranger 2-in-1 Backpack
Ranger 2-in-1 Backpack
is a unique and stylish travel accessory for gamers. Featuring detachable front
and rear compartments, it’s designed for comfortable and easy transport of any
gaming gear. The modular design of the Ranger 2-in-1 Backpack lets gamers
easily customize its capacity to suit whatever gaming gear they’re transporting
— from light to heavy loads, and from small accessories to 17-inch gaming
laptops. A full-size front ethylene vinyl acetate (EVA) panel with a reflective
ROG logo provides total protection, while displaying a gamer’s unique ROG
style. With its ergonomic shoulder straps and ventilated back-padding —
constructed from memory foam — the Ranger 2-in-1 Backpack is comfortable for
all-day use, even when fully loaded.
2018 iF
Design Award Winners – Computer category
ASUS
TUF X299 Mark 1 motherboard
TUF X299 Mark 1 comes
from the TUF family of motherboards that prioritize reliability and durability
for PCs built to go the distance. TUF X299 Mark 1 features a protective cover
that streamlines airflow over the board and prevents dust accumulation. Besides
the dedicated fan that directs cool air toward the primary M.2 slot, it is also
laced with additional temperature sensors to monitor different zones on the
motherboard and in your system as a whole. Sensor data is fed into Thermal
Radar 3 software that intelligently manages system cooling to keep temperatures
and acoustics low. Its updated armor is the strongest yet for TUF motherboards,
but its real strength comes from the Fortifier backplate that prevents the
board from warping while helping to support massive air coolers that tend to
hang a lot of weight off of the socket. The TUF X299 Mark 1 also features a VGA
holder that eliminates ugly and potentially damaging graphics card sag by
supporting the motherboard to prevent bowing and bending.
ASUS
Zen AiO ZN242
Zen AiO ZN242 is a
powerful, compact and elegant all-in-one PC that pushes the boundaries of
what's possible — to deliver the ultimate AiO computing experience. Zen AiO
ZN242 features a 23.8-inch NanoEdge frameless display with an industry-leading
90% screen-to-body ratio, 100% sRGB color gamut and 178° wide-view
technology for incredibly immersive viewing. As well as stunning looks, Zen AiO
ZN242 delivers seriously powerful performance, with a 7th Generation Intel® Core™ i7
quad-core processor, up to 32GB of DDR4 RAM, and gaming-grade NVIDIA® GeForce® GTX
1050 graphics. Zen AiO ZN242 offers a clean and uncluttered design with a
gorgeous metal-like Icicle Silver finish. It features many thoughtful and
practical touches including a pop-up camera and hidden cooling vents in the
rear logo. It has a sturdy, diamond-cut stand with an ultraslim metal base
adorned with our iconic Zen-inspired spun-metal finish.
ASUS
ZenBook Flip S (UX370)
ZenBook Flip S is the
world’s thinnest convertible laptop and it’s also one of the lightest. A mere
10.9mm thick and weighing only 1.1 kg, it features an Intel Core i7 processor,
up to a 1TB SSD, 16 GB of RAM, a 13.3-inch high-resolution display with ASUS
Pen support, and two USB-C ports. The new 360° ErgoLift hinge on ZenBook Flip S
is smooth and stable, holding the display securely at any angle. The innovative
hinge has a dual-action mechanism that lifts and tilts the keyboard into the
perfect typing position when the display is opened beyond 135°. The integrated
fingerprint scanner in the ZenBook Flip S is one of the slimmest scanners in
the world, and it’s positioned on the side of the laptop for easy access in any
mode.
ASUS
Designo MZ27AQ monitor
Designo MZ27AQ is a
stunning 27-inch monitor that heralds a new generation of frameless, ultraslim
monitors. Winner of a 2017 Computex d&i award, Designo MZ27AQ measures just
7mm at its thinnest point, and boasts a sharp, WQHD (2560 x 1440) IPS panel
with a 100% sRGB color gamut to deliver incredible visuals for home entertainment.
With an integrated 2.1-channel ASUS SonicMaster audio system co-developed with
Harman Kardon, Designo MZ27AQ features two 6-watt stereo speakers and an
external 5-watt subwoofer.
ASUS
Zenbo
Zenbo is the first
commercially available home robot designed to provide assistance,
entertainment, and companionship to families. Zenbo is a fun and educational
playmate for kids, entertaining them with interactive storytelling and learning
games that foster creativity and logical thinking skills. As a hands-free
household keeper, Zenbo enriches the home with a broad range of skills that
make life easier and more enjoyable. He can control many smart home devices,
assist in the kitchen by reading recipes out loud and by functioning as a
voice-controlled timer, serve as a family photographer with his built-in
camera, and operate as a home security camera to give homeowners peace of mind
when they are away.
ASUSPRO
B9440
ASUSPRO B9440 is
currently the world’s lightest 14-inch business notebook. Designed for
discerning on-the-go professionals and weighing just 1.05 kg, B9440 has an
ultracompact design with a footprint no larger than many 13-inch notebooks,
making it the ultimate take-anywhere notebook for business productivity.
Stylish and practical, the sleek B9440 features an all-metal chassis crafted
from magnesium alloy — a premium material that is both lighter and more rigid
than standard aluminum alloy. Its ergonomic keyboard has an innovative tilting
design that positions it perfectly for comfortable typing. B9440 is US MIL-STD
810G military-graded and also passes extra-strict ASUSPRO reliability
standards, undergoing a series of extreme tests to ensure dependable operation
in any environment.
2018 iF
Design Award Winners – Telecommunications category
ZenFone
4 Series
ZenFone 4 Series
smartphones are designed to provide the best mobile photography experiences,
with dual cameras that enable unlimited creative options and give users the
freedom to capture their world from multiple perspectives.
ZenFone 4 is a 5.5-inch
smartphone that evolves the ZenFone lineage with luxurious design while
delivering an unparalleled mobile photography experience with a dual-lens
camera system featuring the flagship Sony IMX362 image sensor, a large f/1.8
aperture lens, and a 120° wide-angle lens. The latest powerful and
energy-efficient Qualcomm Snapdragon 660/630 Mobile Platform provides
performance for every scenario, and a high-capacity 3300mAh lithium-polymer
battery coupled with ASUS BoostMaster fast-charge technology keeps ZenFone 4
going longer.
AVAILABILITY
& PRICING
Please contact your
local ASUS representative for product availability and pricing information.
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