Blueair Launches Cabin Air For In-Car Air Purification
Sustainable Swedish
Design For Highest Safety And Performance.
Blueair, a World-Leader in Air Purification Solutions, Today
announced the launch of Cabin Air to meet consumer needs for clean air in cars,
trucks and other road vehicles. The in-vehicle air purifiers which will be in
the market in the second quarter of 2018 are based on Blueair’s 20 years’
experience of developing state-of-the art air purifiers for home and
professional use.
Recent research proves that 72% of people are worried
about the air quality in their car. The same number, 72% of people
asked, also said that they are aware of the negative health effects of
breathing polluted air, reveals a survey carried out for Blueair by independent
UK
research firm Bonamy Finch.
“We see a strong, unmet consumer need for clean air”,
said Mehmet Altinok, CEO of Blueair. “Air pollution levels soar in our key
markets and pollution concerns are growing worldwide, particularly in Asia and the Middle-East. As a result, we are expanding
our air purification expertise and best-in-class technology to a new segment
with the objective of improving the health and well-being of even more people”
said Altinok.
“What few know is that the air inside the car can be up
to 15 times more polluted than on the road outside, said Daniel Hagström, CEO
of Blueair Cabin Air. “The poor indoor air quality is caused by own vehicle
exhausts in combination with other vehicle’s exhausts, as well as tire and road
wear products, entering the car through ventilation and air conditioning
systems”, explained Hagström.
The Blueair Cabin range of products will be launched in China in June
2018. The products are based on sustainable Swedish design combining safety and
highest performance.
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