"Live.me, A Live Broadcasting App And Streaming Platform "

Live.me

Introducing Indian audiences to the dynamic, exciting world of dedicated live entertainment, Live.me is a live broadcasting app and streaming platform that allows users to communicate with each other and social influencers ‘live.’ Developed and launched by Cheetah Mobile, the makers of popular utility apps such as Clean Master, CM Security and Battery Doctor, Live.me allows real-time video broadcasting amplified by an assortment of features such as interactive stickers, face-mapping technology and exchange of digital gifts such as unique emoticons. It allows users to share their favourite broadcasts or live events happening near them directly with their friends via various popular social apps.

Live.me app currently offers three essential entertainment verticals-Live.me, QuizBiz and Cheez-Arguably India’s funniest video and image-sharing platform. QuizBiz, India’s first live gaming show hosted by the most talented actors, stand-up comics and gifted individuals in the country, has already become a people’s favorite by offering them the chance to interact live with their beloved performers, interact with them on live video streams, answer questions pertaining to a variety of topics and win instant cash prizes redeemable via PayPal or LiveMe coins! Live.me primarily targets the virtually active audience demography aged between 16-34 years and primarily located in Tier-I and II Indian cities.

Live.me app has focused on enhancing its localized consumer engagement quotient in India by offering users localized virtual gifts such as Samosa, laddoo, jalebis and festive stickers. In fact, virtual gifts form an important part of the app’s monetization as well as gifting process, and the app had processed USD 1 million in virtual gift payments to its streamers within 7 months of its inception.

In India, Live.me features over 50 influencers to engage with, including popular models, singers and youth artists, such as Vishakha Sodha, Shruti Singh, Sonel Singh, Avanie Joshi, Shahzan Mujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh, apart from famous actors and stand-up comics such as Gaurav Gera, Sahil Khattar etc. hosting the live sessions of QuizBiz.