My Farm Info: An Initiative Towards Weather Risk Management

Weather Risk Management Services Private Limited aims to be world’s No. 1 Climate Management Company that uses data, technology, and financial services to solve climate-related challenges and secure smiles of our children. Founded in 2004, WRMS has a range of smart products that improve productivity in diverse sectors with least environmental costs.

WHY TECHNOLOGICAL PENETRATION FOR MARGINAL FARMERS IS CRUCIAL?

The Agriculture sector in India is the core basis for food security and poverty alleviation. It also has an important role for nutritional security and sustainable development. The contribution to the GDP although declining is still the largest and around 60 % of the population dependent on agriculture as the primary means of livelihood. Thus development of this sector has been very crucial.

As a nation some milestones of this development would include:

Why is Penetration Of Technology so Important?

Finance Minister Arun Jaitley mentioned to double farmers’ income by 2022. He said, “We need to think beyond food security and give back to our farmers a sense of income security.”

An Indian farmers average income over a decade (2003-2013) rose only 5% according to India spend analysis. Over 70% of farmers spend more than they earn, of which 62.6 million households are marginal farmers with land holdings of one hectare or less. Nearly 85% of all operational farm holdings in  the country are smaller than two  hectares in size, NSSO data show.

So if there has to be any progress at all in the agricultural sector it will have to start by empowering these marginal farmers.

While modern technology can be easily adopted by big farmers, it is the penetration within marginal sector which will make the difference.

Efforts have already begun.  The Central government as well as  state governments along with private organisations are already on the move. They have deployed Information & Communication Technology (ICT) measures for agriculture extension.

My Farm Info: An Initiative

How does My Farm Info help with penetration of technology?

MyFarmInfo.com is basically An agriculture information and farm management system to To digitally equip farmers in cultivating their crops more efficiently thereby improving productivity and stabilizing their earnings.

This is an open portal and can be used by anyone with access  to internet. The usage is pretty simple as well. Once you geo-tag your farm the rest of the data is instantly available and does not require special skills of usage.

It helps improve yield by providing information on:

·                       Crop Feasibility– Farmers can find out the most feasible crop according to soil type and loss estimates.

·                       Crop Management- Here farmers get information to deal with pests & diseases, nutrition, water, weeds, etc.

·                       Farm Management- Farmers have access to all details about their farm and use it for planning and crop scheduling, they also have access to weather forecasts, flood risks, wind risks.

·                       Services such as Soil Doctor- to improve soil health, Plant Doctor- fighting plant diseases, Crop Secure- Securing your crops with Insurance, Nimbu Mirchee-  High-tech transport and storage services.

It helps farmers get better price for their products by delivering the best prices in nearby Mandis and also shares nearest export points and storage units.

All of these services are based on extensive infrastructure spread across the country by Weather Risk Management System (WRMS) over decades. It is years of work and technological placement that allows any farmer anywhere in India to access this portal and get such kind of detailed information in the easiest way possible.

This is one of the best examples of taking world class technological infrastructure to the masses to  enable and empower them with decisive information .