7EDGE Expands its Global Footprint to the UK With its Growth Marketing and People-based Marketing Solutions

7EDGE, a firm that enables digital transformation, recently expanded its global business footprint by launching its growth marketing and people-based marketing solutions in the UK.

Talking about the company's global expansion plans, Mr. Ashu Kajekar, CEO, 7EDGE said, "With the success of our offerings in the Indian market, we are now expanding our focus on entering the global markets. Our success and past market experience also makes us confident in expanding our global business footprint."

7EDGE's current bouquet of offerings include digital marketing and technology solutions. Growth7 and People7 are the company's digital marketing solutions, which have already found widespread implementation across different sectors in the Indian market.

Growth7 is a strategic growth marketing solution which helps businesses achieve better sales results and growth. Unlike traditional digital marketing that takes a siloed approach towards an organization's marketing funnel, Growth7 focuses on the complete customer lifecycle from the moment strangers become the organization's website visitors till they become their customers and brand promoters. By taking a holistic look at the organization's marketing and sales funnel and using one single cohesive methodology, it leads to a higher sales performance and a greater ROI for the business.

People7, the company's people-based marketing solution targets real people instead of device/cookie targeting or sitelist targeting by using identity resolution technology. With this solution, marketers can connect to actual corporate decision makers and deliver a cohesive customer experience by targeting the right users at the right time, with the right message, across multiple devices and channels. It leverages account-based marketing coupled with intent and functional targeting for driving personalized campaigns for the target accounts.

BENGALURU, March 27, 2018