ad:tech, New Delhi successfully concludes its 8th edition

The 2018 edition of ad:tech New Delhi, the biggest gallery of advertising and marketing community in the country successfully concludes its 8th edition of Digital Marketing & Advertising Conference & Exhibition in India which was held at The Leela Ambience Hotel, Gurugram. ad:tech 2018 delivered two action packed days with more than 90 companies from across the Globe including Google, Adobe, PepsiCo, Future Group, Nestle, Philips, Oath among others who actively participated. Ad tech also witnessed Advertising agencies, publishers and International players from Japan, China, Israel, Russia, US who showcased and discussed the technological innovations in the post advertising era. 

The Keynote session on day 2 talked about amalgamation of Automation and Human Experiences Perhaps more than any other industries, marketing has been completely disrupted by technology. Marketers work tirelessly to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to streamline the process.

Prominent keynote speaker Sapna Chadha, Head of Marketing India and Sea, Google said “The biggest challenge today is the pace at which digital marketing is evolving in India is much faster than the architecture in place to support their creativity.” Rashi Goel, Head of Consumer Communications, Nestle shared her views on the topic stating that “The perfect balance between DATA and IDEA is of paramount importance for brands”

The Next Big Thing Challenge

GetVidAI walked away with the coveted ‘The Next Big Thing’ title along with a fully funded pilot project with Nestlé. TNBT Challenge is a global initiative of Nestle in association with Ad Tech with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals.

Commenting on TNBT Mr. Jaswant Singh said “We are very pleased to provide this platform to budding entrepreneurs. We strongly believe that The Next Big Thing challenge is a great platform for start-ups to push the whole startup Ecosystem.”

The final day saw some of the key and exciting sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, Hero Motor Corp amongst others. 

 New Delhi, Mar 12^th 2018