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BRITZO Launches Its Pan-India Channel Programme ‘iVVO Smart Parivar

Gears up to roll out the large-scale initiative in 17 states to help channel partners accelerate their growth and deliver maximum customer value along with  a service network of more than 900 service centres

Marking a major step towards achieving its vision of empowering every Indian with new-age digital tools, pioneering communications company BRITZO has announced the imminent launch of its pan-India channel programme, ‘iVVO Smart Parivar’. With the five Ps of People, Partnerships, Profitability, Prosperity, and Peace of Mind guiding its channel strategy, BRITZO’s latest initiative has been designed to assist its partners in accelerating their growth by capitalising on the brand’s differentiated product/service proposition, as well as to deliver the maximum customer value.

Under the ‘iVVO Smart Parivar’ programme, BRITZO will facilitate a single-point solution for all of its partner distributors needs, including on-boarding, training, and tracking. The company will also aim to ensure complete peace of mind for its partners through key initiatives such as enabling claims in bill settlements, credit insurance, and IT automation. The large-scale initiative will be initially rolled out in 17 states, including Uttar Pradesh, Uttarakhand, West Bengal, Madhya Pradesh, Chhattisgarh, Odisha, Bihar, Jharkhand, Rajasthan, and Gujarat, as well as the NESA region, through a service network of more than 900 service centres.

With the process of on-boarding and training partner distributors complete in almost all states, BRITZO will be further ramping up its partner outreach efforts on a pan-India level. The move is expected to drive widespread adoption of BRITZO’s smart and cost-effective feature phones amongst consumers in tier-III, tier-IV, and tier-V markets across India, thus facilitating digital enablement for the country’s rural heartland by offering an evolved alternative to feature phones.





New Delhi, March 22, 2018


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