Day 1 At ad:tech 2018 Encapsulates Next Gen Technology In Post Advertising Era

The 2018 edition of ad:tech New Delhi, on its Day 1 had detailed sessions and discussions by Global giants including Google, Adobe, PepsiCo, Uber, VIVO, Future Group among others encapsulating the path-breaking technology in the Post-Advertising Era.  In-depth discussions highlighting What’s New and What’s Next in the Post- Advertising Era elated the first day of the summit with brands showcasing not only best practices, but also next-gen practices to better connect with the end consumer.

Key themes on the first day of the event included The Science and Magic of Storytelling, Engagement by Technology, How Brands Grow Using Data Tech and Machine Learning, The Right Measure of Mobile – What’s New in Mobile Measurement and several other.

Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico in his key note session explained the magic of the insights drawn from the data and the impact it created on customer with a personalised experience. He stated that “44% of consumers globally expect personalised experience”. While sharing his views on leading ad campaigns leveraging Data Mr. Kulkarni added “Data is unlocking the opportunity to seamlessly integrate brands into consumer’s lives”.

Also, international presence bolstered with players from Japan, China, Israel, Russia, US showcasing the market-ready technological innovations. Experts across sectors exhibited their perspective and encounters on how they function in an offered circumstance which has evolved with the technology coming into the forefront to determine an issue to enhance ROI and experience.

The 2nd day will include some of the key and exciting sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, Hero Motor Corp amongst others. 

Delhi, 9^th March, 2018