Ferns N Petals Eyeing Huge Growth This Year For Mother's Day 2018
Ferns N Petals is a renowned name in the world of gifting and making occasions great for its consumers and their loved ones. The company is constantly finding innovative ways of helping people find the best gifts that they can send to their dear ones. Pre-planning for occasions is always great; on the upcoming occasion of Mother's Day, Ferns N Petals is preparing for Mothers Day gifts in the best possible manner.
Recently, the company has
released the data for Mother's Day 2017 and projections for Mother's Day 2018
are being set simultaneously.
- A small break-up for Mother's
Day orders received in the year 2017 goes as follows:
- Flowers contributed 45% to the total order
percentage received
- Combo of flowers either with chocolates, cakes
or teddy, gained 21% contribution amongst other contributions
- Cakes managed to get 15% contribution to the
total orders
- Personalized Gifts scored 7% contribution out
of the cent percent of orders
- Plants contributed 7% to the total order
percentage
- Whereas, chocolates and other gifts gained 1%
and 2% contribution respectively
Analysing the data, company's
AGM, Ms. Sangeeta Chaudhry, said, "Last year for Mother's Day, 48% of our
orders contributed the likes of our category of flowers. While red and pink
roses ruled the charts, carnations and lilies were not far behind. This year,
we are projecting a growth of 10% in the same category based on the fact that
we have recently launched outstanding new floral arrangements, premium
arrangements with 1,000 red roses, etc. A mother holds the most special place
in the life of an individual and I think Ferns N Petals is the best medium that
delivers the gifts
for mom in a special manner."
She further added,
"Going forward, the company has added new products in all its categories
and is aiming at a significant order increase for each. We are also focussing
on improving customer experience by making our search easy, revamping our
mobile app, keeping our prices competitive and presenting amazing gift ideas
for the customer to choose. All in all, Mother's Day 2018 will be a busy time
for us where the products would be flying off faster than we can imagine."
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