Ted Baker Opens His First Store In India In Partnership With Aditya Birla Fashion And Retail Limited
Already well-known for his
international excursions and extensive search for gems across the globe, Ted
Baker is proud to announce the beginning of an exciting new chapter,
as he expands his global empire with his first store in India .
Situated inside the prestigious Chanakya Mall in New Delhi , the 1,600 square foot Store will
be the latest home for Ted’s menswear, womenswear and accessory collections.
All of Ted’s Store interiors are
bespoke to their location, taking into account the surroundings and local
culture, and New Delhi
is of course no exception. Starting with the rich jewel tones in traditional
Indian dress, Ted has juxtaposed these with inspiration drawn from the Crown
Jewels for a uniquely British twist. Created using traditional and
locally-sourced Indian textiles and embellishment, this is thoroughly
contemporary take on Ted’s travels.
A diamond formation timber floor
welcomes guests to the space, whilst the ornate ceiling features brushed and
polished brass three-dimensional diamond shapes. Fitting rooms have intricate
printed wallpaper and are upholstered in regal purple with opulent gold trims
with wall-hanging jewel pendants. Props referencing the British monarchy are
displayed in ornate frames throughout the store. Red oak timber-topped tables
with gold stylized legs make for majestic feature furniture, while the
remaining pieces draws inspiration from royal jewels, enhancing the
magnificence of the store and creating a jewel-box backdrop for Ted’s wonderful
new collections.
Partnership with Aditya Birla Fashion
and Retail Limited
Ted Baker’s entry into India is a
joint venture with Aditya Birla Fashion & Retail Ltd. The brand is the
latest addition to ABFRL’s international brand portfolio, which began a decade
ago with The Collective.
Commenting on the occasion of Ted
Baker’s launch, Mr. Amit Pande, Brand Head, said, “Ted
Baker is an iconic brand and we are excited to bring it to our Indian
consumers, who have a personal sense of style and appreciate good design, with
a perfect blend of British sophistication. We are happy to launch Ted Baker in India . The
brand will cater to both men and women in the luxury space. Ted lovers can now
look forward to the launch of its first store in New Delhi.”
Ted Baker London is world-renowned for
its stylish and sophisticated menswear, womenswear, accessories (and everything
in between), and is loved for its quality and distinctive use of design and
colour. With the perfect blend of attention to detail, beautiful designs and
high quality fabrics, Ted mixes traditional and contemporary influences with an
irreverent sense of humour and a quintessential British attitude.
Aditya Birla Fashion and Retail Ltd.
(ABFRL) was formed after the consolidation of the branded apparel businesses of
Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion
division and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL)
and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post
the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd.
ABFRL is India 's
No 1. Fashion Lifestyle entity. It altogether hosts India 's largest fashion network
with over 8,000 points of sale in over 700+ cities and towns, which include
more than 2,000 exclusive ABFRL brand outlets.
Mumbai, Maharashtra , India
March 1, 2018
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