Storage appears to be a real
problem for many smartphone users in India, with 29 per cent running out of
space at least once a week and 62 per cent running out of space at least every
three months, according to country-wide independent consumer research from
SanDisk*.
Almost two thirds (65 per
cent) have also regretted deleting a precious photo or video to free up storage
space. And, if they do have to delete files, 36 per cent of Indians would
delete a photo of themselves before that of friends, pets or family.
The research, which looked at
people's experiences with storage on smartphones, also found that 46 per cent
of people have to delete files or data from their main handsets in order to
free up space at least once a week, while 77 per cent do this at least once a
month.
Khalid Wani, Director -
Channel Sales, Western Digital (India)
at SanDisk, a Western Digital brand, said, "Our research really highlights
the pressure that people are under to choose what they want to keep on mobile
handsets. With the average person in India taking 31 photos and 14
videos a week on their smartphone, and the size of digital images and video
increasing rapidly, devices soon fill up."
In addition to the challenges
around storage, the research also looked at security, with 67 per cent of
respondents being fairly worried or very worried that the files and data on
their smartphone are at risk of theft or loss through product malfunction, and
64 per cent said they had lost a precious photo or video from their smartphone
as a result of files not being backed up.
Despite this, less than half
(46 per cent) of Indian people manually back up their data and files from the
main handset once a week; six per cent never back up files at all, excluding
automatic backups and data synchs.
Khalid Wani
added, "What many people don't realise is that there are all sorts of
ways to quickly and easily transfer and store data from phones - either by
connecting a device to the handset or using Wi-Fi - so you don't have to choose
what you delete. In addition, backing up your smartphone remotely also means
that you keep precious files safe, should anything happen to the handset."
SanDisk offers a range of
mobile memory products that allow users to easily expand the space on their
phones or offload files so they don't have to worry about limits of the device.
Options include:
· SanDisk
iXpand™ Base - designed to automatically
back up your iPhone's photos, videos, and contacts every time you charge.
· SanDisk
iXpand™ Flash Drive- offers an easy way to free up space
on your iPhone, automatically backs up your camera roll, and even lets you
watch popular-format videos straight from the drive.
· SanDisk™ Dual Drive Type-C - lets
you quickly and easily transfer files between smartphones, tablets and
computers.
· SanDisk
Connect™ Wireless Stick - allows you to wirelessly
access your media or transfer large files, stream HD videos and music, and save
and share photos and videos to and from your mobile device.
· All
figures, unless otherwise stated, are from YouGov Plc. Total sample size was
1007 adults. Fieldwork was undertaken between 29th January - 5th February
2018. The survey was carried out online. The figures have been weighted
and are representative of the online population of adults in India (aged
18+).
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