Wipro Consumer Care Enters Hair Oil Segment With Chandrika
Launches Chandrika Ayurvedic Hair Oil In Kerala Market
Wipro Consumer Care and Lighting, a
leading FMCG major has entered the hair oil category with the launch of
Chandrika Ayurvedic Hair Oil in Kerala Market. “Chandrika” is synonymous with
Ayurvedic soap and has history of more than 75 years.
Chandrika Ayurvedic Hair Oil
comes with a unique formulation of 15 potent Ayurvedic herbs that help in
reduced hair fall and stronger hair coupled with enhanced fragrance and
provides nourishment for hair. It isavailable in 95 ml & 300 ml units
and priced at Rs 75 & 210 respectively.
Chandrika Ayurvedic Hair Oil
is made through an ancient authentic Ayurvedic Kaachiya Enna process
where the Ayurvedic herbs are slow cooked in pure coconut oil to extract the
maximum goodness from each herb. The Hair Oil contains ingredients such as
amla, hibiscus, bhringaraja, aloe vera, vettiver, neeli, fenugreek, rosemary
oil, curry leaves, brahmi, heena, haritaki, jatamansi, manjishta, nirgundi,
which are processed in coconut oil.
For more than 75 years,
Chandrika has been the beauty secret of millions of women and the brand has
delivered on the promise through superior product offerings with trusted
natural ingredients. Chandrika is now among the leading brands in Wipro
Consumer Care and Lighting portfolio. In the last few years, Chandrika has
grown to become the leader in the Natural Soap space in Kerala. Over the years,
the brand has grown from a single soap brand to soap variants, facewash, and
Handwash .
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