Wipro Lighting Launches ‘Wider Light For Brighter Homes’ Ad Campaign
Wipro Consumer Care and Lighting recently launched its new TV ad campaign ‘Wider light for brighter homes’. The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which is 70% wider than ordinary LED bulbs giving more brightness for homes. The new TVC aims at changing the consumer’s mindset with its honest instance by giving them a hard-hitting reason as to why they should change their lighting base from an ordinary low beam bulb to the all-new Wipro Garnet LED Bulb which has a “wide beam angle” which enables better light throw and makes rooms/objects better lit.
Featuring
two 30-second ad films, the campaign focuses on common life situation of the
difficulty faced by individuals with a low beam ordinary LED bulb and the
transformation to a better life with a wider & brighter light through wide
beam Garnet LED bulb.
Recently,
Wipro Lighting has won several prestigious awards for Product Design,
Innovation & Quality Excellence. They include International seal of Quality
– Red Dot Design award for outstanding design, Global SSL Showcase Top100,
India Design Mark for certified excellence in Product Design, Frost &
Sullivan award for LED lighting Visionary Innovation leadership, Prestigious
Brands Asia 2017-18 and International Diamond Prize for Excellence in Quality
by European Society of Quality Research (ESQR).
Mr.
Nitin Karkare, Chief Executive Officer, ULKA, says, “Our
relationship with Wipro is a long-standing one and one that we value dearly!
When we were tasked with working on the lighting business, we couldn’t have
been more excited. In the case of this campaign, the fact that the product had
such a clear differentiator made our job that much easier. We simply needed to
find an interesting, engaging manner to build the story of greater coverage
that Wipro Garnet LEDs provide as compared to other LED lights. It is a known
fact that not having the right light can ruin how many things look. We used
family dynamics to bring to light the trouble that the wrong light can create
for one, and how the simple act of switching to Wipro Garnet can make such a
big difference to seeing things right!”
The TVC will be aired on all major news and entertainment channels Pan India.
The two campaigns can also be viewed on YouTube:
Bangalore, April 02, 2018
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