COMIO Smartphone Partners With Upcoming Hindi Comedy-Drama ‘102 Not Out’
COMIO Smartphone- The #1 emerging smartphone brand as per
Cybermedia Research, has tied up with upcoming family entertainer , '102 Not
Out'. ‘102 Not Out’ is a Family comedy-drama film directed by Umesh Shukla,
starring Amitabh Bachchan and Rishi Kapoor in the lead roles.
The
film is a clean entertainer, revolving around a 102-year young Dattaraya
Vakharia, played by Amitabh Bachchan who lives life to the fullest and wants to
break the record of oldest living man that’s held by a 118 year old Chinese.
His other goal is to change his son Babulal’s sad and grumpy demeanour and
teach him to celebrate life and live it to the fullest because he feels every
moment gone is not going to come back. This is in perfect sync with the COMIO
brand philosophy of following your heart, exemplified in their tag line ‘Don’t
Listen, Kar Daal’.
On
the partnership, Mr. Sumit Sehgal, Chief Marketing Officer, COMIO Smartphones
said, “We are excited to partner with ‘102 Not Out’, the much-awaited movie of
the season, presenting two legendary stars of Bollywood. As a youth smartphone
brand, we at COMIO continuously endeavour to come up with delightful
associations that strike a chord with our target audience and resonate our
brand philosophy. So, here’s wishing the entire cast and crew of ‘102 Not Out’
all the very best for a blockbuster success.”
COMIO
supports and encourages the youthful spirit of individuals who aim to dream big
and take the plunge, perfectly in sync with the messaging of the movie.
On
the occasion, the Director, Mr. Umesh Shukla said “102 Not Out celebrates the
spirit of youth with two highly versatile and celebrated stars of Bollywood.
Though they have come together after 27 years’, they exhibit a great chemistry
together. I am glad about our association with COMIO Smartphones, a youth brand
which is a perfect fit with the spirit of the film.”
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