itel Partnered With Leading Entertainment TV Shows And Movie Premieres Across India To Expand Its Reel Family
· Part of itel’s
newly launched #fullhaiwonderful marketing campaign; leverages the mass appeal
itel, one of the leading mobile brands in India takes it’s all new #fullhaiwonderful
campaign a step further with varied strategic associations. With an
aim to make itel a household name among Indian consumers, the company has
associated itself with over 6 high impact properties with mass appeal including
news shows, movie premiers and top tele serials across genres.
The brand campaign complements itel’s full-view screen as the new
measure of full. itel aims to create a “fuller” experience associated with
the experience of owning an itel smartphone. As a part of its newly
launched #fullhaiwonderful campaign, itel is the title sponsor
for the much loved Hindi comedy sitcom “Khichdi” on Star Plus, Associate Sponsor
for 1st airing of latest Bollywood Movie
“Shaadi Mein Zaroor Aana”, Co-sponsor for the top GEC Programmes “Kundali
Bhagya” & “Kumkum Bhagya”, top News Analysis show DNA
on Zee News and World Premiere Show of latest Bollywood movie
“Ayaari”.
The impactful associations have been visible on TV screens and cinemas
starting April and are spread across 39 TV channels and 1,000 cinema screens in
more than 300 towns. Further leveraging the massive reach and credibility of
Print media, itel has associated with Sunil
Gavaskar’s column on sports covering 30 matches during this big
cricketing season across leading national and regional newspapers.
itel’s new TV
Commercial, ”Full Hai Wonderful” is also being run on the Star Sports channels
along with the visibility in pre and post live show to maximise the reach by
riding the cricketing extravaganza that India goes through in the months of
April and May.
itel recently unveiled a new range of its smartphone portfolio with
launch of itel S42, itel A44 and itel A44 Pro to further strengthen its
foothold in smartphone segment. The devices were aimed at leveraging the
eternal love for full-value-at-best-price. The smartphones are fully packed
with top features like full screen 18:9 display, fingerprint display or face
unlock among others, at an industry-best possible price.
The newly launched
Television Commercial looks at various instances in our daily lives wherein we
strive at squeezing out the full value, with itel devices facilitating as the
true measure of full. The campaign aptly conveys a powerful message around
delivering “full value”, “fuller experience”, and the “fullest satisfaction”
associated with the experience of owning an itel smartphone.
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