Livestreaming App SWOO Sees Momentum In India; Launches Trivia Format In India

With more than 1 million active users in India and 6 million users globally, SWOO rolls out its biggest live video streaming game show for Indians, hosted by a celebrity

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW - a celebrity-hosted live video streaming game show for Indians. SWOO is a user-friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web platforms, providing a space to users to experience anything happening across the world and showcase their talent via live videos.

Launched about a year ago, SWOO has built a community of close to 6 million users globally and India accounts for about 30% of SWOO's total user base. Gaining popularity in tier 1 and 2 markets, SWOO aims to further tap into the huge potential of social media-savvy Indian users and empower them with a platform to unleash their talent and skills to equip them for a better tomorrow.

The SWOO Trivia Show is expected to be one of the biggest online live game shows in India, run by a celebrity host right in one's palms. Hosted at a specified pre-defined time with 10 multiple choice questions with 3 options, each testing the IQ level of the participants to answer each question in 10 seconds. Prize money worth thousands will be awarded to the winning participants, redeemable through money wallet apps like PayTM.

The videos on SWOO are broadcasted by influencers, celebrities and experts - giving the audience a peek into the lives of their idols by motivating, inspiring, educating and entertaining them. The technology features of this platform enable broadcasters to create high-quality and interesting content, streamed to far-flung and remote audiences. User videos in Hindi, Urdu, English and Arabic are aggregated under multiple categories like entertainment, travel, technology, culture, sports, health, etc.

Watch or Broadcast live stories, events, chalk talks, reviews, milestones, episodes, pitches, songs, rants, speeches and praise on the SWOO App. Users can download SWOO App on Apple (iStore) and Android (Google Play Store) devices.

Essentially, SWOO houses content production experts from the media and TV industries.

SWOO provides its users with many interactive and exclusive features that allow them to engage in real-time with features like claps, live chat, and co-hosting where up to 4 broadcasters can go live at the same time and users can engage with all of them live. In addition to existing features, SWOO will launch also new features such as maps exploration, drone and external camera compatibility, gamification and monetization features.

2018 marks a peak in the attractiveness of SWOO among broadcasters and audiences, with the application's installs reaching 6 million. SWOO has been able to create engaged communities by providing rich live content.

SWOO is a locally built, globally-fit smart application and is now available in the 'App Store' and 'Google Play'.

For more information, visit http://www.SWOO.tv.

MUMBAI, May 16, 2018