Paytm Mall Announces Strategic Partnership With ASUS India; Launches PoS Solutions For Retail Stores

·         Exclusive launch of Asus VivoBook X507 Notebook range on the platform and on Asus’s partnered retail stores

·         Empowers shopkeepers to manage offline (walk-in) and online customers through its connected PoS solution at Asus offline stores; to expand this to other brands

·         Reduced reliance on physical inventory through newly launched ‘Digital Experience Zone’ in Asus store

·         Paytm Mall set to take its PoS solution to other partner brands and retail stores

Paytm Mall, owned by Paytm Ecommerce Pvt. Ltd has announced the launch of its connected PoS solution for retail stores, empowering shopkeepers to manage their offline (walk-in) and online customers. The company has forayed into a strategic partnership with Asus India to implement this connected PoS solution at ASUS retail stores; subsequently expanding its offering to other brands and retail stores. It has also unveiled the exclusive online launch of Vivobook X507 on its platform and also available through Asus offline retail stores. Furthermore, Paytm Mall would be enabling Asus offline stores with its innovative “Digital Experience Zone” and Paytm Mall QR, encouraging customers to order ASUS products from within the store.

The following are the detailed elements of the partnership struck between e-commerce major Paytm Mall and tech giant Asus India.

Paytm Mall PoS Solution:

Maintaining a real time inventory data base as well as tracking sales is a major challenge in more than 80% retail stores. For such stores, Paytm Mall’s PoS solutions being launched in Asus and its partnered retail stores provides a unified solution that enables brands to sell their products offline as well as online. They will now be able to manage their store inventory on the cloud with complete visibility on the available/required stock, view their sales, manage pending orders, instant customer billing/payments, create/execute offers and exclusive promotions.

Paytm Mall Digital Experience Zone:

Paytm Mall has also introduced the “Digital Experience Zone” to simplify the buying procedure for customers. These are digitally interactive screens placed in Asus stores and partnered retail stores providing a whole range of product catalogue available of the respective brand. Consumers can directly walk up to any store enabled with this zone and select an item of their choice and also get it delivered to their doorstep by the local delivery mechanism.

Asus is the first brand to launch a laptop in its Offline-to-Online (O2O) channel, offering the same price across online and offline:   The Vivobook X507 is an affordable compact, lightweight laptop with key features like -

·         NanoEdge display with a 8.1mm slim bezel for immersive viewing

·         A fingerprint sensor for quick and easy logins with Windows Hello

·         X507 is extremely portable, with an overall weight of just 1.68kg

·         X507 support fast charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.

The ASUS X507 series will be available starting Rs.21,990/- including Rs. 2000 Paytm Mall cashback starting May 2, 2018.”

New Delhi, May 2, 2018