The New-Generation TV Is Expected To Achieve Rapid Growth
Hisense,
an official sponsor of the 2018 FIFA World CupTM, launched the new
80-inch L5 laser TV in Beijing
on May 17. With highly affordable pricing, the new product is well within the
reach of families with modest incomes. With the World Cup just around the
corner, the revolution of the home theater in the Chinese living room has
officially been launched.
Technology
can be life-changing. To date, the popularity of laser televisions was hobbled
by two drawbacks, the lack of brightness in the image and the extravagant
price. The newly launched L5 laser TV solved these two pain points. The model
comes with 400 nit brightness, a substantial increase over all existing laser
models, as well as a new generation custom-made Danish DNP high gain
anti-light hard screen, enabling a clear picture display no matter how bright
the surrounding light. As the centerpiece of a home theater, the super large
screen can be viewed comfortably without needing to draw the curtains or close
the shutters.
As
the TV is powered by a reflective light source which is comfortable to the eyes
rather than dazzling, despite the 80-inch height, the screen can be viewed
comfortably even when sitting as close as 3 meters (approx. 10 ft.), greatly
reducing the amount of living space that would need to be set aside as a
viewing area for the home theater. The second barrier to laser TV ownership has
been done away with: a price tag of 19,999 yuan (approx. US$3,140) allows the
laser model to become a "successor of first choice" and augurs Hisense's
comprehensive participation in the large screen television market.
With
the Russian World Cup just about to kick off, the demand for large-screen and
high-definition smart TVs is on track to explode. The brand new VIDAA AI system
that comes with the Hisense L5 laser television is equipped with such features
as automatic sports mode, star recognition and screenshot sharing of wonderful
moments, transforming the unit into your best game watching companion.
The
launch of Hisense L5 laser TV is expected to usher in a trend of large-scale
replacement of TVs in Chinese households. Hisense expects laser television to
become the big disruptor in the home theater market for 2018.

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