“Brands Today Should Talk Less And Listen More”
Netcore’s Martech Marathon 12x25, hosted in association with CNBC TV18, discussed several insights in deploying marketing technology for the modern marketer
Netcore
Solutions, India ’s leading
marketing technology company, and CNBC-TV18 hosted ‘The Martech Marathon 12 x 25’ which brought together leading Martech
evangelists in a unique format designed for modern marketers. At the event,
‘The Inspiration Code’, India
Speakers
from diverse sectors from retail, telecom and IT services to digital and
advertising agencies shared various ideas and experiences of how Martech has
proved to be a game-changer for their marketing campaigns. During the panel
discussions interspersed between speaker sessions, Anant Rangaswami from CNBC
TV engaged with speakers to explore answers to key challenges faced by
marketers.
Some
of the prominent speakers that participated at the Martech Marathon 12x25
were Shiv Shivakumar- Group Executive President, Aditya Birla
Group, Siddharth Banerjee- EVP Marketing, Vodafone; B
Sridhar- Chief Digital Marketing Officer & New Media, Diageo; Gautam
Mehra, Chief Data Officer, Dentsu Aegis Network;Siddharth Shakdher-
CMO, Hotstar; Jaimit Doshi- Executive Vice-President, Kotak
Securities; and Rubeena Singh- CEO, iProspect India.
Commenting on the initiative, Mr. Veerchand
Bothra, Chief Entrepreneur & Evangelist, Netcore Solutions, said,
“We,
at Netcore Solutions were honoured to host some of the most exemplary leaders
from the marketing ecosystem at our first ever Martech Marathon. The modern
marketer is cognizant of the fact that digital is disrupting the marketplace
and he must embrace the change quickly or will be left behind. From the
importance of turning a brand’s purpose into action, the different ways of
‘listening’ to consumers and subsequently deriving value from data, the
audience was enriched with several Martech insights from the
speakers/initiative.”
Speaking about the occasion, Mr. Joy
Chakraborthy, CEO Forbes India & President Revenue, Network 18 said,
“Our objective with The Martech Marathon 12x25 was to focus on the space and
offer an open platform for marketers to highlight key innovations. Additionally,
shedding light on revolutionary ideas that are making an effective use of
technology to enhance a brand’s reach and presence in their respective markets.
This platform intends to serve as a hub for networking while also share more
insights and knowledge on the industry.”
Some of the key pointers made by speakers at
the event are:
· Shiv
Shivakumar, Group Executive President, Aditya Birla Group- In
this age of digital disruption, one can either embrace the change or stay
behind.
· Siddharth
Shakdher, CMO, Hotstar- Impact & efficiency are goals which often
contradict each other indigital marketing
· Himani
Agarwal, Director Integrated Marketing, Microsoft- When we use artificial intelligence inMarketing, two things to
optimize: get good training/ testing data, retrain to improve accuracy
· Rubeena
Sing, CEO, iProspect India- It’s a shared responsibility. Barriers are
being broken even among competitors
· Angad
Daryani, Inventor and Entrepreneur- Technology aren’t the goal, but
merely a tool; what we use this tool for, is what matters. The Future
generations want an education, not a degree.
Be future-ready with social purpose; hire educated
talent and not just branded talent. Take up challenges and not just tasks
· Subrat
Mohanty, Co-founder and CEO, Hurix Digital- There is a dearth of quality
resources that can help understand the Martech tools that are
available for us. Thumb rule for organizations in the midst of Digital Transformation:
ACT – audit, capability building and transformation
National, 14th June 2018
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