Huawei Features In BrandZ™ Most Valuable Global Brands Top 50 For The Third Consecutive Year
Huawei increased its brand value by 22% in the past year and
now ranks 48th in the Top 100 Most Valuable Global Brands according to the
latest BrandZ™ report published earlier this week. The annual brand study,
compiled by WPP and Kantar Millward Brown, notes that Huawei has now featured
for the third consecutive year in the Top 50 global brands, as Chinese brands
outperform their U.S. counterparts for the first time in the study.
The total brand value of BrandZ™ Top 100 reached US$4.4
trillion seeing an increase of 204% over the past twelve years. The total net
growth of all listed brands is now close to US$750 billion with all categories
achieving full growth for the first time on record. Technology companies by far
lead the global list taking eight out of ten places in the Top 10, with a
combined brand value of more than half (56%) of the total brand value of the
Top 100 companies.
Chinese brands are arguably the most eye-catching group in
this year’s edition of the BrandZ™ report, now in its thirteenth year. Tencent,
Alibaba and Huawei are just some of the leading names among the fourteen
Chinese companies whose total brand value increased by 47% year-on-year. China ’s brands have also seen their growth rate
surpass that of their U.S.
The rising influence of Huawei has not gone unnoticed in
other major brand studies. Last week Forbes revealed its Most Valuable Brands
of 2018 list in which Huawei, with a value of $8.4 billion, ranked 79th in the
Top 100 as the sole Chinese brand. Earlier in February this year, Huawei was
listed 25th on the Brand Finance Top 500 Global Brand Value of 2018 with a
brand value of US$38.046 billion.
According to IDC, there were 336.1 million units shipped
globally in the first quarter of 2018, down 2.4% year-on-year, showing an
overall downturn in the global smartphone industry. However, despite an overall
decrease in smartphone shipments, the average selling price of smartphones
actually increased year-on-year by 21% to 374 US dollars, as reported by GFK.
As the third largest smartphone supplier in the world,
Huawei did not only outperform the market, but also grew the market share
steadily (11.7%). Moreover, the market share of Huawei’s high-end models (above
$500 US dollars) increased to more than 10% driven in part by the breakthrough
growth in key high-end regions such as Europe and the Middle
East . Along with the global launch of the P20 series, Huawei has
firmly established itself in the global high-end market and its brand influence
has further improved.
According to Ipsos, in 2017, Huawei's global brand awareness
and consumer consideration increased to 86% making it the fastest growing brand
among global technology companies in the past six years. Brand perception and
attributes such as technology leadership, design and trustworthiness have all
gradually surged.
With its high-quality products and trend-setting
technological innovations, Huawei is bucking the international industry trends
as it gradually moves towards becoming a global and iconic tech brand.
BrandZ™ Most Valuable Global Brands
BrandZ™ Most Valuable Global Brands is the only brand
valuation study to combine interviews with over three million consumers
globally with analysis of the financial and business performance of each
company. Now it is the world’s largest and most definitive brand equity
platform.
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