OPPO's New TVC Showcases Selfie Tips and Tricks With OPPO F7
OPPO, The Selfie Expert and Leader, today announced the launch of its new TVC highlighting the latest addition to the OPPO family - F7. The new TVC aims to reach out to the youth and strike a chord with their love for selfies. It showcases how the Selfie Expert OPPO F7 is their partner in truest form when they want to capture their real selves. The Selfie Expert OPPO F7 was recently launched in India with an emphasis on AI powered selfie at a price of INR 21,990.
OPPO's marketing and branding initiatives revolve around and focus on youth. The brand focuses on a 360-degree approach to connect with this audience across all platforms - Bollywood, Lifestyle and Sports - all things that today's youth appreciates. Even brand partnerships and ambassadors are in-line with OPPO's aim to create a deeper connect with the younger generation.
The TVC showcases youth from different walks of life like a young fashionista, a couple, performers and more in their everyday life routine and how they decide to connect with each other, their loved ones; fans and most importantly capture their memories through the AI powered selfie OPPO F7.
The TVC went live digitally on 29th May, 2018 and will be on aired on TV on 1st June.
Credit Roll:
. Client: OPPO
. Creative Agency: Dentsu Impact Pvt. Ltd.
. Agency Producer: Megha Jain Sadhwani/Saif Ahmed/Avinash Chandra
. Creative Director: Soumitra Karnik/Amish Sabharwal/Twisha Ahuja
. Production house: Green Apple
. Director (film): Tejal Patni
. Producer: Niketan Madhok
. Duration: 60 seconds
. Language: English
For more info. please visit- http://www.oppo.com/in/
NEW DELHI, May 31, 2018
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