Vivo Kicks Off The Celebration Of 2018 FIFA World Cup(TM) In Style
Global Smartphone Brand Vivo stays true to its 'Camera and Music' DNA at the
2018 FIFA World Cup Russia™ with key activations at the Luzhniki Stadium
After much anticipation, the 2018 FIFA World Cup Russia™ has finally begun at
the Luzhniki Stadium with the host winning Saudi Arabia 5-0 in the opener. With
63 matches remaining, Vivo, the official smartphone sponsor of the 2018 FIFA
World Cup Russia™, is taking the FIFA World Cup™ to new heights, through a
series of music and photography marketing activations. Vivo is empowering fans
to be more than just part of an audience, under its global campaign titled,
"My Time, My FIFA World Cup™", which comprises Vivo's Super Time
project and Vivo Super Fan photographer programme. It calls upon fans to make
this tournament one to remember, to be truly extraordinary and fully
experience, capture and share extraordinary moments around them through their
smartphones.
Vivo makes technology exciting again with the all-new NEX smartphone, which are now on display at its brand experience pavilion at the Luzhniki and
As a brand that challenges the status
quo with next-generation technology and beautiful design, Vivo invites fans to
experience the future with new innovations beyond the imagination. The revolutionary
Elevating Front Camera redefines how selfies can be captured. As a smartphone
that is highly anticipated, ever since it was shown in Vivo's World Cup
campaign video, the NEX smartphone shatters expectations to empower users with
a smartphone experience like no other.
Upon entering the pavilion, fans will
have the opportunity to create their own special moments in FIFA World Cup™
history, using Vivo's AI Selfie technology, to capture fun and extraordinary
selfies, where they can show support for their favourite teams. Vivo's AI
Selfie technology includes several advanced features, such as AI filters, AI
Scene Recognition and AI Photo Composition. There are also scheduled DJ
performances to hype the crowd and create a celebratory atmosphere before they
enter the stadium.
In addition, fans get the chance to
compete for a range prizes, including premiums and Vivo smartphones, through
activities such as a robot football game powered by Vivo's latest smartphones
and lucky draws. The Vivo brand experience pavilions are located outside the
Luzhniki Stadium in Moscow and the Saint Petersburg
Football fans were treated to a music
spectacle as the Vivo Super DJ Show was performed live during the half-time
break. The atmosphere at the stadium was electric, with thrilling tunes as fans
celebrated to the beat. The Vivo Super DJ Show will be performed live at
half-time, during all 64 matches, and 90 minutes before kick-off for all
matches except the opening match and the final.
The Vivo Super DJ Show is part of the
Vivo Super Time project, which consist of music-themed activities uniting fans
from around the world. Vivo will also participate in the performance of the
Official Song at the final.
Russian and Chinese Super Fan
photographer Sidelnikov Timur and Xiao Quan enjoyed a once-in-a-lifetime
experience with unique pitch-side and stadium access, 45 minutes before the
opening match. Using the Vivo V9 smartphone with its cutting-edge camera
technology, they were able to go beyond being just another member of the
audience at the FIFA World Cup™ to capture and share these extraordinary
moments up close. They pushed the phone's camera technology to the limit,
capturing brilliant and dynamic close-up shots of the players during their
warmups.
The Vivo Super Fan photographers
programme will see 128 football fans, consumers and special guests passionate
about photography participating in the 2018 FIFA World Cup™. With a Vivo
smartphone, they will document all the extraordinary moments with unprecedented
close-up access at the stadiums and pitches and share them with the world.
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