Netcore Paved The Way For Marketers By Organizing A Training Programme On Artificial Intelligence And Machine Learning
Netcore, a global Marketing Technology
Company that offers solutions for enterprises that redefine Digital Marketing,
organized a corporate training programme on Artificial Intelligence (AI) and
Machine Learning (ML) for marketers to understand how to implement new age
technology in their marketing campaigns.
Marketers
today have moved from a 'batch & blast' approach to a behavior - based
approach in their marketing automation strategy. By deploying analytics tools,
marketers are able to set smart triggers based on various criteria such as RFM
(Recency, Frequency, & Monetary analysis) combined with demographic &
category affinity. With the advent of Artificial Intelligence, these
professionals can derive greater value from their strategies with
hyper-personalize campaigns aimed at creating 1:1 customer experiences.
These
technologies also enable a multi-fold increase in the Customer Life Cycle as AI
allows one to harness data, and analyze it to generate insights in response to
unpredictable situations, and that too in real time.
The training program provided a framework to evaluate the maturity of an
organization in their Analytics journey and provided fundamentals for Machine
Learning techniques and core algorithms.
Conducted by experts from the field,
the programme included:
· Learning supervised and unsupervised ML techniques and knowing the right
algorithm to choose for a given problem like fraud detection, HR attrition,
Churn prediction, Segmentation, Email send time optimization
· Showcased case studies from various sectors i.e. Banking to Aviation, to
address several challenges and understand how to apply the right algorithm for
a given problem like fraud detection, HR attrition, Churn prediction,
Segmentation, Email send time optimization
· Group activities where participants brainstormed and presented 360
degree view of customer across various industries like e-commerce, Travel,
Banking and Automotive
· Quiz and open discussions around ML algorithms, techniques and
applications in different scenarios for an organisation
For more
information visit: https://netcore.in/
No comments