5 Brand Campaign That Created Awareness On Independence For The Society
On the eve of India ’s 72nd Independence Day, a
series of campaigns were released by brands to grace the occasion and create
awareness in the society.
Godrej Keeps The Swadeshi Flag Flying
Godrej takes a look back at its history
that highlights in many ways how the business history of the Group mirrors the
journey of the country from Swadeshi movement to independence, and beyond. It
is also the foremost example of ‘Make in India ’.
Netmeds Takes The Unbeaten Path To Stir Awareness For
Independence Day
Taking forward the concept of Netmeds being the
game-changer. Netmeds took a deviation from its systematic branded content,
producing unique music and cinematic portrayal of the story of a young girl
faced with everyday abuses of the society. This new effort, which many
are calling “powerful” and “emotive” continues on a course set by the company
and its founders who have been helping “children grow” through their
initiatives at both the Lalchand Milapchand Dadha Senior Secondary School in
Chennai and the Love Care Centre Orphanage in Kancheepuram. The music video
throws focus on the social ills and widely spread child abuse in India .
Sightsavers’ Noble Endeavour For Independence Day
SightsaversIndia ,
a leading global development organization, released the digital campaign
#EyeAmFree; the aim of the campaign was to celebrate the concept of a truly
free nation by celebrating freedom with inclusive attitudes and beliefs towards
the economically marginalized and disabled individuals in society.
Sightsavers
With this campaign, Sightsavers urged the people of
Benetton Seeks To Unite India By Hope
Reaffirming its commitment to challenge social norms and
fearlessly address issues focused on secularism and non-discrimination, United
Colors of Benetton marked India ’s
72nd Independence Day with a digital film titled #UnitedByHope and celebrated India ’s unity
in its diversity. The heartwarming emotional video showcases the different
perspectives of two generations as they explore the concepts of diversity and
national unity.
The digital film is a result of a social experiment conducted by the brand representing two groups; ‘Older India’ and ‘Younger India’ with the intention to understand what identity means to them. Capturing the comprehensive representation of Indian diversity and faith, it is heartening to witness how the younger group has its own imagination that is untouched by the filters of religion or caste. They create their own vision of a united
Parle Products Dials Up On Sentiment
Parle Products, India ’s leading manufacturer of
biscuits and confectionery has launched the next leg of #YouAreMyParleG
campaign with a digital film depicting the life of Indian soldier. The film is
a tribute to the Indian armed forces on the occasion of Independence Day from
Parle G. The film features an emotional story of a soldier and his family and
is inspired by consumer response for You are my Parle G TVCs.
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